Kicage You sign up in a fit of enthusiasm, you buy a few deals, and then the novelty wears off and you go back to your old life. And Groupon has very little incentive to launch at a pgesentation valuation which can only exacerbate volatility over time. That can roadshoow be built in to what the company is calling Groupon OS — all you need to do is allow Groupon to associate you with your credit-card number, and then every time you use that card to buy a groupon ipo roadshow presentation item, it will automatically show groupon ipo roadshow presentation in the Groupon app. The Groupon roadshow Discover the Future of Fintech with this exclusive slide deck. You can see that quarter after quarter after quarter, they continue to buy at the same pace. Both execs left Amazon for Groupon, and they repeatedly compare the two companies.
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Robin Wouters of TechCrunch has made a few screen shots of some of the slides. Usually these presentations are held in private meetings with potential investors, and I think it is great that they are now available for everyone to see.
Overall this is not a bad presentation, the presenters rehearsed, the slides are organized. There is still room for improvement though.
Slide design. The slides look like a beautification of a standard business presentation. The beautification is done professionally: sophisticated graphics and custom-made illustrations. Some of them look great I love the slide with all the competitor logos. Still, Groupon could have gone further by designing the slides from scratch, making them simpler.
Also, the template could have done without all the trackers that are repeated on every page page. Groupon is a business that happens all the way down in the street, at a small merchant. Like retailing, detail is what matters. The case examples could have been featured more prominently. Bigger images of the restaurant, more specifics of the deal. When the VP Product goes through a long list of the detailed information that Groupon has available, it sounds abstract.
Why not take one very specific example and show how shoppers for flowers have different habits in 2 streets of San Francisco. The specifics of the detail make the big point. Elephants in the room. There has been lot of cynical press around the Groupon IPO. Questions about declining growth rates: there was the chart that should make every Groupon investor scared. Questions about margins.
Questions about customer loyalty. These are the big issues of the company, and somehow the company should have made more effort to counter them. It is actually towards the end of the presentation by the VP Product, when he starts getting into all the new technologies Groupon has in the pipeline that could have really addressed this question. The explanation of the technologies was a bit hard to follow though and needed more slide transitions.
This was a staged presentation and although delivered well, you could still see that it sometimes was somewhat unnatural, especially when the CFO started to run through a large number of financial figures that were not presented on slides. It is passion though that is so important to get across, you could see the difference when the CEO talked about Groupon being the first company that has the scale to make local commerce a reality.
What do you think?
GROUPON'S IPO ROADSHOW PRESENTATION: Here's What Groupon Will Be Telling Investors
GROUPON IPO ROADSHOW PRESENTATION PDF